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Companies selling products through indirect channels must provide rich content and product information to their channel partners to drive product knowledge, sales information, campaigns and channel marketing activities. Many companies struggle to understand how their marketing content is being received, whether it’s targeted correctly, and how it’s actually being viewed.
The Click Commerce Channel Marketing Solution solves these problems by providing a rich marketing content management solution to drive targeted communications and lead generation activities. Click’s Channel Marketing Solution allows companies to create and manage a marketing library that partners and customers can search to find related information that is linked to products. Companies can then measure and track usage by partners, segment, and products. Marketing content can be viewed or sent as broadcast email messages with response forms.
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Click Commerce’s Channel Marketing Solution enables companies to:
- Leverage existing content management investments
- Keyword and Full-Text Search
- Identify and target partners and customers based on profiles and responses
- Track and measure display and usage details
- Provide messaging and alerts with individual user preferences
- Configurable portlets and user landing pages
- Support HTML authored content, files, XML and XLS
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